The global market goes under major changes every now and then. With the introduction of digital revolution in this dynamic world of changing traditions in marketing, we have been adapting it with all the excitement and anxiety to learn about it. Today, every other person in the marketing field feel like pursuing digital marketing due to its increasing need of expertise. Statistics reveal that digital marketing will be one of the most demanding career options in the year 2017. This has brought a major change in the perception of marketing and sales. Often it was seen, that the marketing executives were told to sell products of services, in reality they are 2 different aspects.