
2015 – A Year of New Frontiers in E-commerce Trends
2015 has been the year of the consumer so far. Whether it is gearing up for the Holidays sale or slamming e-tailers for botched up ‘Sale of the Day’ to far-reaching effect, the e-commerce segment has seen the consumer take the centrestage of all the action. And one thing is amply clear – choose to ignore the consumer at your own peril. While the consumer was always the king, 2015 also has shown how it holds tremendous sway through social media channels.
September 1, 2015
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